HOME GROWN AND GLOBAL LABELS DEFINING NOW

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Styled in Cairo. Tap to shop the look.

The lookbook

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Represent Beverly Knit Polo Vintage Khaki

Represent Beverly Knit Polo Vintage Khaki

LE 10,700.00

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Asics GEL-CUMULUS 16 Cream / Clay Grey

Asics GEL-CUMULUS 16 Cream / Clay Grey

LE 13,500.00

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Coddiwomple Flared Women Blue Jeans

Coddiwomple Flared Women Blue Jeans

LE 1,350.00

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NEW ARRIVALS

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The Journal

Culture, drops, and the stories behind the labels.

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GLOBAL + HOMEGROWN
Established names alongside standout labels from Egypt and beyond.
CURATED, NOT CROWDED
A considered selection of brands, pieces and releases we actually believe in.
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